When a Los Angeles dad noticed his son constantly immersed in TikTok videos, he made the decision to elevate his child’s social media feed by posting educational videos about the city.
Evan Lovett’s “LA in a Minute” TikTok videos have gone viral. Lovett joined Lisa McRee on “LA Times Today” to talk about bringing educational content to his audience.
“I would take the actual LA Times, paraphrase two or three stories every day and put them in interesting soundbites,” said Lovett regarding the origins of his series. “So, it’s appealing enough for an eight-year-old at the time. But also, many people need to be informed. They want their LA news quickly. And the TikTok algorithm sort of did the rest and catapulted me into people’s feeds.”
Lovett’s first viral video was about LA’s fast food. One of the places he talked about was the iconic Bob’s Big Boy in Toluca Lake.
